PROJECTS
a selection of projects that merge research, strategy, and creative power. connecting concept and execution from the first sketch to the final delivery.
ROCK IN RIO BRASIL 2024
CREATIVE DIRECTION ✸ REAL-TIME COVERAGE
Strategic and creative direction for
Itaú’s real-time coverage at Rock in Rio, capturing brand activations and promotional initiatives across the festival.
SXSW 2024
CREATIVE DIRECTION ✸ COMMUNICATION STRATEGY
Creative direction and real-time strategy for brand activations and sponsorship presence during SXSW in Austin, Texas.
THE CELEBRATION
TOUR IN RIO
CREATIVE DIRECION ✸ COMMUNICATION STRATEGY
Creative and strategic direction for Itaú’s communication and real-time coverage of its sponsorship of Madonna’s Copacabana concert.
ITAÚ EM MOVIMENTO 2024
CREATIVE DIRECTION ✸
COMMUNICATION STRATEGY
Creative and strategic direction for real-time coverage of six brand events setting the tone for Itaú’s upcoming year.
ITAÚ 100 YEARS
CREATIVE DIRECTION ✸
BRANDED COMMUNICATION
Creative direction and film strategy for centennial communications throughout 2024, celebrating legacy, innovation, and the future.
BLISS BRAND
BRANDING ✸ ART DIRECTION ✸ DESIGN
Full branding, visual identity, and art direction for a jewelry label blending minimalism and emotion.