ROCK IN RIO BRASIL 2024
CLIENT
Itaú
CLIENT TYPE
Financial sector
CATEGORY
Social Media, Strategy, Marketing & Creative Direction
BRIEFING
capture the behind-the-scenes and experiences that Itaú provided at Rock in Rio 2024, highlighting brand activations, sponsorship, and audience engagement.
WHAT I DID
beyond organizing the brand’s communication strategy on social media, I led the creative direction of the real-time coverage in partnership with Movid Films.
we used analog cameras, VFX, and innovative storytelling to connect Itaú’s core pillars: security, experience, and positive impact - with the festival’s atmosphere and emotions.
RESULTS
the project boosted engagement on Itaú’s official social media profiles and generated high reach during the festival. it reached 20k people, and achieved an 10% engagement rate, surpassing 2024’s average.
the real-time coverage and brand activations created a memorable connection with the audience, transforming each captured moment into content that resonated online, reinforced Itaú’s brand pillars, and even served as content for outdoor campaigns across Rio.
