SOUTH BY SOUTHWEST 2024
CLIENT
Itaú
CLIENT TYPE
Financial sector
CATEGORY
Social Media, Strategy, Marketing & Creative Direction
BRIEFING
document Itaú’s presence at SXSW 2024 and transform talks on trends and innovation into engaging content for the brand’s social media, positioning Itaú as both a Brazilian sponsor and a brand that democratizes access to information.
WHAT I DID
directed the real-time coverage with a small creative team, capturing key insights from the event and translating them into dynamic visual narratives that engaged the audience across Itaú’s digital platforms.
RESULTS
the coverage boosted engagement on Itaú’s social channels and strengthened the brand’s positioning as an enabler of access and innovation. the content also served as a strategic archive for the event, reinforcing Itaú’s presence and influence at SXSW 2024.
